Monday, November 3, 2008

Adsense mail to publishers

Google sent out a letter to AdSense publishers this afternoon reassuring them that during these times of “economic turmoil,” Google is working to boost publisher revenue.

Among the things that Google says they’re working on:

Better AdSense for search
Integration of DoubleClick tech into AdSense
Improved ability for AdWords advertisers to target content network
The letter is rather light on specifics, so we have two questions for readers:


1. Have you noticed a drop in AdSense revenue since the world financial markets started tanking last month?
and
2. Does Google’s letter reassure you?
The full text of the letter is below:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Jim Scott
Director AdSense Online Sales & Operations

I guess, Google is having some problems or disappointed with the publishers performance.
I am not quite sure, how the improved search or doubleclick will boost our earnings… because one way or another, it seems like google stopped sharing maximum revenues with the publishers.I actually noticed that my AdSense clicks have gone up, but my AdSense revenue has gone down in the past 30 days. Some days are better than others. I bet that Google has a couple of guys sitting at their computers and deciding every morning on what percent of revenues should be given to the publishers. The letter from Google does not reassure me. If Google’s revenues go down from AdSense then they’ll probably just give us publishers less money per click to make up for it. Google always wins!.They pretty much have the market cornered.
Funny what happens when companies think they are untouchable and try act as a MONOPOLISTIC BULLY.

They want to know every thing about you through their toolbars and by tracking the searches that you do (in the name of better performance). But when it comes to them they want to keep you in the dark for everything, whether it is the earning guidance
OR
The percentage of revenue that they pass on to the publishers.
The more they have the greedier they get.
SORRY PUBLISHER SINCE YOU ARE STUCK WITH ME I AM GOING TO START GETTING A BIGGER PERCENTAGE OF THE REVENUE,
(That is the reason why Google doesn’t tell the payout percentage)
and blame the revenue reduction on economy.
To make things worse they cancel the publishers accounts at will (without any explanation) and in that case just keep the whole 100% of the revenue.
LOOKS LIKE THE MICRO-SOFT BULLY
GOT TAKEN OVER
BY THE NEW GOOGLE BULLY.
WE ARE GOING TO NEED A GORILLA TAKE DOWN THIS BULLY.
 Google is getting to big. Because of the sudden death Google can penalize you with, it is not possible to make a single living from Google Adsense. Regardless of the amount of money coming in, you always have the risk of facing a ban. Offcourse you will get treated better if you get bigger but nevertheless the risk is there.
I understand Google if they mostly work in name of the advertiser. Those guys are actually paying money to Google. We as publishers get paid by Google.
Finally, if they really took the publisher seriously they should start helping them. For example by:
1) make the interface better and more graphical.
2) have the possiblity to group the reports, channels and Ad review center per website.
3) instead of a ban of the entire account, evaluate each website separately. So if a guy with multiple websites breaks the TOS. Start with not showing ads on that site and give a message in the adsense dashboard.
4) Make a helpdesk that actually communicates with people that have questions about using Adsense. For many it is a daunting task to find their way in the Adsense help center.
And where the **** is the implemtation of the recent adsense in Analytics integration.
All over the place I am reading about new features, metrics, etc regarding Analytics. In real life however, the dashboard got a little bit different look but for the rest everything works the same.


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