Wednesday, March 26, 2008

Tara International's Tiny joinsTata Nano , in the race to be world's cheapest car

The Tata Nano is no longer the world's cheapest car! Jostling along with Tata Nano, this July, will be Tara Tiny and Tara Titu. These are zero emission, electric cars and cost only Rs 99,000! And they come from the Tara International stable.

Tara S Ganguly, the company's chairman and chief executive officer, had a big dream. And he set about realising it 'in a small way.' Tara International has teamed up with China's Aucma, a leading player in the electrical vehicles and appliances segment, to manufacture these cars.

At the moment, four variants of electric cars are ready at the Tara International factory at Palta, a few kilometers from Kolkata. These are Tara Tiny, Tara Titu (two-seater and four-seater, respectively), Tara Shuttle, and Tara Carrier. While Tara Tiny and Tara Titu are priced at Rs 99,000 (approximately), Tara Shuttle and Tara Carrier are priced at Rs 500,000 (approximately).

The company will also launch electric bikes priced between Rs 12,000 and Rs 35,000.

The Tara series cars are available in electric red, black and white. Bikes comes in varied hues -- green, blue, red, etc.



Each of the cars can be recharged daily at 220 volts through 15 amp sockets, whereas the bikes can be recharged through 5 amp sockets.

A daily 6-hour charge enables bikes to travel 80 to 100 km, whereas the cars (all variants) need 8 hours of charging to cover the same distance.

Some of the cars that are available at the moment at the company's factory are left-hand drives as "they are meant for the markets in the United States and China," informed Ganguly. "Those meant for the Indian market are being reassembled at our workshops."

Apart from West Bengal, the company's other production centres are located in Pondicherry and Lucknow.


Speaking to rediff.com, Ganguly played down the competition-with-Nano line. He categorically stated that neither he nor his cars have any intention of taking on the Tata Nano. "Nano is a Rs 1-lakh car. In its case, it is the cost that is the centre of attraction."

"But the cars that I have conceptualised are 'green' cars. Therefore, the question of comparing these (environment-friendly cars) with the Nano doesn't arise at all," he said.

"The only note of similarity between the two happens to be the price, while the Nano is a Rs 100,000-plus car, my Tara small cars are priced approximately at Rs 99,000," he said.

Image: At the moment, Tara Tiny is a left hand drive vehicle, as it is slated for export to the US. But the vehicles meant for Indian roads will be right-hand drive cars.

When asked why had he planned to launch electric vehicles, Ganguly replied, "Electric cars perform certain jobs much better than any other alternative -? gasohol (a fuel mixture of 10% ethanol and 90% gasoline), biodiesel, compressed natural gas and liquid petroleum gas."

"One, they are simple, because the number of moving parts are fewer in number -? just 35, compared to over 2,500 for gasoline-powered vehicles. Fewer parts mean less maintenance and simpler service. Also, electric cars do not need oil, filters and coolants."

Do battery operated cars have any disadvantage? "The only disadvantage lies in their speed. These cars cannot run faster than 50 kms an hour. But then that is supposed to be the sane speed for confined and populated areas," he justified.

Image: The back seats of Tara Tiny can be folded to keep luggage/spare tyres.


Tara International has teamed up with China's Aucma, a leading player in the electrical vehicles and appliances segment, to manufacture these cars.

The company has introduced 'distributed manufacturing on contract system,' informed the company vice president Biswajit Das, while speaking to rediff.com.

"It means, the company is training a group of units at various parts of India to assemble the car and bike parts, repair and maintain them. The company plans to set up 50 such units across the country, out of which five are ready as of now."

Tara International has so far tied up with a few Indian companies to set up charging units at shopping malls across the country. Neither Ganguly nor Das want to reveal these companies' names at the moment.


Till date, the company has received an order of 100 Tara series cars from a London-based company.

Ganguly is extremely optimistic about the future of this car as he feels, "In this age of global warming and increased pollution, our future lies in green cars. I am extremely confident that these cars will be runaway hits in the international market."

Image: Tara Tiny is all set to hit the Indian roads in July.


Till date, the company has received an order of 100 Tara series cars from a London-based company.

Ganguly is extremely optimistic about the future of this car as he feels, "In this age of global warming and increased pollution, our future lies in green cars. I am extremely confident that these cars will be runaway hits in the international market."

Image: Tara Tiny is all set to hit the Indian roads in July.


Specifications of Tara Tiny are as follows:

· No of seats: 4

· Net weight: 850 kg

· Wheel base: 2150 mm

· Maximum speed: 50 km/hour

· Maximum grade ability: 15%

· Motor power: 3 kw

· Battery voltage: 6V*10

· Recharge duration: 8 hours

· Driving charge: 120 km

· Ground clearance: 150/mm

· Running cost: 40 p/km

· Battery capacity: 200/Ah

Tara Tiny can needs 8 hours of charging to travel 80 kms.

VEHICLE SUMMARY

Name:Tiny
Model:
Car Body Type:Hatchback
Segment:A Segment
Top Speed:52
Warranty:2 years

ENGINE SPECIFICATIONS

Displacement:220 volts
Engine Type:Electric
Maximum Power:3 KW
Maximum Torque:6V*10


OTHER SPECIFICATIONS

Seating Capacity:4
Tyre Size:0
Steering:No Power Steering
Brakes:Front Disk, Rear Drum
Gears:3 Automatic
Ground Clearance:150.00
Kerb Weight:850.00
Body Color Bumpers:True
Tachometer:False
Alloys:False
ORVM Indicator:False
Xenon Headlamps:False
Headlamp Washer:False

COMFORT AND CONVENIENCE

AC:False
Power Windows:False
Central Locking:Manual
Remote Boot:False
Remote Fuel Filler:False
Rear Wiper:False
Rear Defogger:False
Rear Armrest:False
Streeing Adjustment (Rake/Reach):False/False
Driver Seat Adjustment:Manual
Leather Seats:False
Door Mirror:Driver Side Manual
Tinted Glass:False
Rear AC Vent:False
Folding Rear Seats:False
Sun Roof:False
Buttons/Controls on Steering:False
Auto Viper:False
Auto Headlamp:False

ACTIVE AND PASSIVE SAFETY

Airbag:False
Parking Sensors:False
Fog Lamp:True
Traction Control:False
EBD:False
ABS:False
ESP:False

5 comments:

Anonymous said...

seems a good one..the only thing that i find is lack of AC which may be a point to consider while driving in hot conditions..anyway i will be willing to buy one for my office commute..

Rajesh said...

I want to buy this car, are there any Dealers whom we can contact or any other way we can place a order for this car

Anonymous said...

Where do I get the info about dealer/contact person of this company to know more before buying this car? Arvind from Mumbai 9869558820.

Anonymous said...

Rex said
I will put away my bicycle and give me 4 wheel stability with the Tara Tiny any day.
I will require agents name in Australia to buy one of these nifty little cars.
Come on and bring on free trade as promised with the credit crunch and lets get the world moving again..
Dec,2008

Anonymous said...

Good news,
Where can i place a order for 100 tara tiny ?
I can sell the as 45km/h cars !
Cheap !
Adres is kronieker@live.nl
Just email me where to ship/order 100 pieces (to start with!)